Generation Z are known as the 'digital natives', with birth dates from 1996 to 2009. This means that in the UK education system, they are your current Year 5 to Year 11 students plus Sixth Form, College and University aged students too! Raised on social media, digital and virtual platforms, they are our first true 'screenagers' having not known a life before smartphones and mobile devices. Their parents are predominantly a combination of the eldest Millennials (Generation Y) and youngest Generation X, who have embraced the emergence of the internet and made it even more accessible to their children. Listening to the voices of this group will keep you relevant!
Viewers retain 95% of what they watch through videos, compared to just 10% from reading text. So the most technologically literate generations are looking for more visual content.
Generation Alpha is the population born from 2010 to 2025 and thus, the children of Millennials (Generation Y). In the UK education system, these infants and children are in Nursery up to Year 4 but they are not to be underestimated. Being the first generation entirely born in the 21st Century, as the iPad was introduced the same year of the eldest Generation Alphas, technology is not a tool to them but simply an integrated part of their lives. Gen Alphas are set to be the most advanced generation yet and we need to start paying more attention to them - the up and coming 'screenagers'.
70% Of Generation Z Watch 2 Hours Of Youtube Per Day and 72% Of Millennials Watch Youtube To Stay "In-The-Know" About Their Children's World
Generation Y or more commonly referred to as Millennials are the parents of Generation Alpha, and many of Generation Z, as they were born between 1980 and 1995. For years and to this day, this group of the world population are seen as "young people" although they are already in their adulthood. Given their majority status, they have an even greater influence in society. As visual content, digital media and augmented reality increasingly becomes the norm, the education sector needs to be more mindful of how it addresses and engages with them.
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